We are all witnesses of a new and changing world that is undergoing rapid digital transformation and people are starting to see a need to upgrade themselves in the technological space. Whether it is for their own personal growth or career advancements, the idea of learning a new, in-demand skill seems to have found its way on our 2020 resolution list.
This demand has certainly been exemplified due to the retrenchment caused about by the Covid-19 pandemic. In a recent article, PeopleSearch’s Jamie Lim provided a detailed analysis on how employers need to provide continual upskilling and training for their employees in order to ensure that they remain employable. If there is anything that this pandemic has taught us, that will be the fact that we are all dispensable and that no jobs are permanently stable.
This is why we all need to upgrade ourselves. As the world continues to see both a growing demand and the obsolescence of certain skills, we, too, have got to flow with the tides. There are indeed many profitable skills out there but, in this article, I am going to emphasize on why you should choose Digital Marketing.
Upskilling as a Priority
You may wonder what is the point of Digital Marketing? For those who doesn’t exactly know what this term means, you might probably want to start digging in. Digital marketing, in its very essence, is a method in which products and services are promoted through the internet and digital platforms. Forget about billboards, flyers and in-person meetings, digital marketing takes it all online and helps you build your brand by reaching out to people beyond the oceans and mountains.
Here are 10 reasons to why you should start your digital marketing journey right now.
- Small Businesses is Able to Gain Competitive Edge
If you are a small business owner or have just started out building something from scratch, then you will most definitely need a digital marketing strategy. In the business world, it can get pretty competitive, and it is especially so if you are competing with larger corporations. With digital marketing, you can close that gap simply because you have the same resources to tap into. Even though larger corporations may have a bigger budget to spend on paid advertising, digital marketing will give smaller businesses a good head start in the game by creating online presence, building an audience and improvement on brand awareness.
- A More Targeted Audience
Gone were the days where distributing flyers were the only way for you to get a glimpse of your consumer make-up. Today, businesses are able to incorporate detailed targeting in their advertising strategies. For instance, when you run a Facebook ad to promote a new product, you are able to choose who you want your ad to be shown to and this can be based on their demographics (age, occupation, gender, income), behavioral (intentions, geolocation) and even psychographical (interests, lifestyle, values) traits. With a more targeted approach, you will be able to have some control over the placements of your ad and decide what message you want to send across to different target audiences. You may be happy if your ad reaches a million views, however, what does it matter if they are not people who will most likely be purchasing from you? With digital marketing, this issue can be resolved with just a few clicks.
- Hyper Personalization
Digital marketing can help you to target different types of audiences but there is something it can do that is even better: hyper personalization. This will give you the opportunity to reach out to someone individually via email marketing.
Email marketing is another form of digital marketing that is great for communicating with your consumers and maintaining positive relationships. In fact, 72% of consumers prefer using email as a mode of communication. Through email, consumers can feel like they are constantly updated on latest news about your company. You are able to send them personalized emails which are effective in hitting those emotional touchpoints, giving you greater opportunity to forge closer relationships with them.
- Measurable Results
After you have ran your campaign or sent out an email to your customers, you would want to know how successful it has performed. With digital marketing, you can have data collected that will tell you if your campaigns are doing well. For instance, you can check the percentages of the open and click rates for your email campaign and how much you have earned from there. If you are not getting the results you desire, these analytics can serve as valuable data for you to improve on your subsequent campaigns.
- Reaching People at the Right Time and Places
With personalization and detailed targeting, your digital marketing efforts will definitely not go in vain. In fact, you would be able to get a better understanding of your consumers’ behaviors in terms of where they usually get their information and shopping habits. In addition, you can get a sense of when they are mostly online. This can be done with Google Analytics and social media analytics tools, which are integral, to help you gain insights to your customers.
- Easier Tracking of Customer Journey
Consumers each have their own experiences with your brand and usually they occur at 4 different phases: Awareness, Consideration, Conversion and Retention. By understanding which phase your customers are at, you are able to curate content that are more applicable to them, and in turn get their attention. In this customer-centric age, the ability to connect with your consumers at all touchpoints is crucial for your brand strategizing. With better comprehension of your consumers, you can track your progress and improve your marketing strategies that specifically cater to them.
- More Cost-effective than Traditional Marketing
One great incentive to begin your digital marketing journey is this: it costs way less. Traditional marketing such as print and television yields a much higher investment and usually, the cost involved comes with a difficulty of tracking your ROI. Digital marketing, on the other hand, have resources and tools that you can find online that are sometimes free or require a small subscription fee. In addition, you are able to track and monitor your ROI and prevent overspending on campaigns that are underperforming.
- Build Brand Reputation
There is no clearer justification to how digital marketing helps businesses to build brand reputation other than the fact that it really does. Think about how most, if not all of your consumers are already online. Whether it is for shopping, researching or just browsing through, we cannot deny that a whole lot of us are digital natives. By having a solid online presence, you can grow your business to reach greater heights and garner a wider customer base.
- Mobile Marketing Increases Engagement
According to Global Web Index, more than 80% of internet users own a smartphone and 90% of the time spent on their smartphone is devoted to apps. Because of how often we are on our phones today, businesses have been finding it essential to launch mobile apps to reach users in their most native environments. By having an app, it can also create a more personalized user experience and as a result, allowing users an avenue to engage with your brand at their convenience and on-the-go.
- Get High Rate Conversions and Improve Sales
Strategies and resources are aplenty when it comes to utilizing digital marketing to increase sales and get conversions. From all of the other reasons that we have discussed above, you might be able to see why this is possible now. This is simply because digital marketing gives you the ability to reach qualified consumers, which leads to greater sales for your business. By targeting the right people, by adopting personalized marketing, by monitoring and optimizing your ROI, you will be able to master the art of digital marketing to drive sales in no time.
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Ready to get started on your digital marketing journey to reach newer heights for your business?
Intangibles Consultancy has a wide range of specially designed digital marketing training classes that cater to your learning needs and interests. Whether you are interested in Content Creation, Social Media Marketing or Data Analytics, we have all the workshops that you need to become a well-rounded digital marketer.
For more details on our courses, click here to visit our website.