In this step-by-step guide, we will walk you through everything you need to know to start getting your business up and running in the world’s largest social networking platform.
But before we begin, we need to understand why Facebook?
Here’s why. Facebook has become one of the most commonly used social media platforms out there. The number of users on Facebook are growing steadily throughout the years since it was created in 2004, with about 1.69 billion users as of date, making it the platform with the most number of users.
Building a solid online presence in such a powerful platform can therefore only mean one thing: greater conversion and traffic.
Let’s jump right into the 2 things you need before you begin on this exciting journey!
A Facebook Business Manager Account
If you are a business owner with the humble objective of building brand awareness, then you will most definitely need a Business Manager account. A business account differs from your personal profile. Having the former is a much more effective way to manage your business pages and ad accounts without interference with your personal profile. You can keep your business posts and interactions with your consumers all in one place.
As compared to other social media platforms, Facebook has probably one of the cheapest forms of advertising. As of September 2020, the average CPC stands at $0.39. If you are just starting out, Facebook is a highly recommended choice for your marketing activities.
Common Features of Facebook Business Manager
Home: They say “home is where the heart is.” In Facebook, the statement holds true. This is where you will be able to an overview of your latest activities and insights from your posts and ads. You are also able to create a post directly from the homepage.
Activity: The Activity section is where you see all of your notifications on any engagement with your posts. For instance, if a user likes your post, the notification will pop up here.
Inbox: The inbox shows you all the private messages you received from users. Whether it is an enquiry on your new product or your operating hours, you can find them all in your inbox. You can also personalize your automated replies here.
Posts: Want an overview of the posts for the past month? You can find them in this section. You are able to filter your posts in accordance to the date and channel. Organised in pre-arranged columns, it is also super easy to track the level of engagement of your posts.
Ads: The Ads section shows you all the ads from your boosted posts or campaigns that you have created. It provides the overview of the reach, link clicks and amount spent.
Insights: This is probably one of the most important sections in your business manager. The insights section, as the name suggests, provides all the data on how well your business is performing in terms of the level of reach for all of your posts and your follower growth rate. Understanding the performance of your page can give you more insights on how you can continue to improve on your social media marketing strategies.
A Facebook Business Page
A Facebook Business Page is a great opportunity for business to create an online presence and generate leads. In fact, it is probably the most important thing to have for your business as it serves as an About page where visitors can find out more information about who you are and what you have to offer.
A good Facebook Business Page will create a lasting first impression and that is already half the battle won. Learn more about how to create an awesome business page here.
Uniting both your Business Page and the full suite of Business Manager will give you an opportunity to reach greater heights for your social media marketing activities in a seamless way.
Interested to know more, or you’re simply lost on how to get started?
Join our masterclass and let us help you!