October 2021

3 Ways AI can Play a Role in a Successful Marketing Strategy

by Intangibles Team

Source: Photo by Lukas from Pexels Businesses around the world have embraced AI technology to drive innovation, improve business processes and implement smart solutions. Marketing is probably one of the best areas to harness the immense potential of machine learning. We highlight 3 of the most common uses of AI in marketing today that will create value in your Marketing… Read More »3 Ways AI can Play a Role in a Successful Marketing Strategy

6 Digital Marketing Lessons to Learn from Squid Game

by Intangibles Team

Photo credit: Netflix The Korean Netflix thriller Squid Game has become such a global phenomenon today. It is hard to ignore the viral memes, social media discussions, and squid-game-inspired marketing frenzy that has taken the world by storm. As more brands jump on the hype, watching the series might actually trigger some hidden life lessons and business-related insights. Here are 6 lessons… Read More »6 Digital Marketing Lessons to Learn from Squid Game

Why A Customer-Centric Strategy Really Matters to Your Business

by Intangibles Team

Image Source: Photo created by rawpixel.com – www.freepik.com As technology advances and consumer demands change, customer experiences continue to evolve. A customer who had a positive experience is likely to recommend your service or make a repeat purchase. Brands that put customer needs at the center of their business are often more profitable than those that do not. Customer centricity… Read More »Why A Customer-Centric Strategy Really Matters to Your Business

How To Break Through The Content Clutter With Digital Marketing

by Intangibles Team

Image Source: Photo created by rawpixel.com – www.freepik.com Consumers today spend several hours a day online toggling between web browsing, email and social media. Studies reveal that screen time has increased drastically during COVID-19. Whilst browsing, it is likely for one to be overwhelmed by thousands of marketing messages from a myriad of brands and digital channels. Amidst all the… Read More »How To Break Through The Content Clutter With Digital Marketing

5 Ways Rebranding Can Help Your Business Bounce Back

by Intangibles Team

Image Source: Photo created by rawpixel.com — www.freepik.com As economies reopen after a long-drawn battle with the coronavirus, staying relevant and competitive is crucial for businesses to bounce back from Covid-19. A pivot in business plans, product expansion and market repositioning are some of the reasons why businesses have chosen to embark on a rebrand. How can your business rebrand in… Read More »5 Ways Rebranding Can Help Your Business Bounce Back