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Consumers today spend several hours a day online toggling between web browsing, email and social media. Studies reveal that screen time has increased drastically during COVID-19. Whilst browsing, it is likely for one to be overwhelmed by thousands of marketing messages from a myriad of brands and digital channels.
Amidst all the social and media noise, how does your brand stand out and make a lasting impression on your target audience? We dive into 5 ways to build a Digital Marketing Strategy that breaks through content clutter.
1. Create a Unique Brand Personality
Beyond logos, taglines and colours, your brand today is also about brand messaging, chatbots and customer care. Does your brand have a unique personality and brand voice your customers can relate to? Is your brand message resonating with your audience? Having consistency in the tone of voice, language and core message when conveying your value proposition will ensure that you provide an enticing customer experience.
2. Look Beyond the Product
Rather than pushing the product at customers in a sales-driven pitch or hard-selling ad, why not create content that is meaningful and relevant to your audience’s needs. Go for content that solves their pain points, ignites passion or relates to their personal interests. An engaging content strategy will certainly add more value and keep your brand ‘top of mind’.
3. Craft Appealing Content
In content creation, execution is king. Creative content that touches the heart or stimulates the mind is more likely to make a lasting impression on the audience. Explore impactful content creation tactics like emotional storytelling, the use of humor, user-generated content, attractive infographics, original videos and animated gifs. Make your content unique and share-worthy.
4. Engage the Right Influencers
Attempting to break through the advertising clutter is not an easy task. Some brands engage the help of influencers to drive their brand forward. As consumers today become more discerning in making a distinction between paid and organic influencers, it is critical to engage the right influencers as advocates for your brand. Try engaging local and micro-influencers for better engagement and results.
5. Be at the Right Places
With omnichannel marketing becoming the way most businesses promote their product today, choosing where your brand should be can be a daunting task. The best way is to look into where your customers are spending their time online, and engage with them there. Different mediums and social channels will require different content creation strategies and tactics.
If you are in a content rut and need fresh ideas formulating your Digital Marketing Strategy, why not reach out to Intangibles Consultancy, a Digital Marketing Consultancy adept at transforming brands for tangible business results. Click here to find out how Intangibles Consultancy can help your business break through the content clutter.