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Businesses around the world have embraced AI technology to drive innovation, improve business processes and implement smart solutions. Marketing is probably one of the best areas to harness the immense potential of machine learning. We highlight 3 of the most common uses of AI in marketing today that will create value in your Marketing Strategy.

1. Personalise Marketing Content

Content Personalisation is probably the most common application of AI in marketing. AI techniques are used in the personalisation of content to match the right content with the right customer at the right time. AI has the ability to leverage a broad set of signals about customer intent including real-time behaviors, prior purchases, preferences, and interests of similar customers. This knowledge is widely used in AI-powered ad placements, email marketing and content creation. AI dynamically selects the content including images and messages that are most likely to drive conversion.

2. Make Audience Targeting Decisions

In the past, brands used to spend a lot of time and resources trying to understand their customers. With AI technology and data analytics tools, marketers can now segment their audiences and make informed decisions about who to target using big data. Customer knowledge is especially important for marketers who want to create content that resonates with the audience. Furthermore, audience understanding aids the product development team to make improvements to products and services.

3. Predict Customer Insights

Today, machine learning has allowed marketers to learn and gain insights about their target customers like never before. Platforms like Google and Facebook rely much on machine learning to feed in data on customer habits and buying behaviours. With AI technology, marketers can analyse ad campaigns, generate actionable insights and even spot and predict consumer trends in the customer journey. This helps marketers make strategic decisions about where to allocate their budgets, thereby cutting down unnecessary ad spending and ensuring that they are paying for ads that deliver results.

AI has definitely changed the roles of marketers today. AI automation allows marketers to spend less time manually optimising campaigns and segmenting customers and more time on creativity and strategy. Implementing AI-powered marketing is not as expensive or inaccessible as some small businesses might think. You can engage a Digital Marketing Agency to help implement your AI-powered Marketing Strategy. Why not reach out to Intangibles Consultancy, a Digital Marketing Consultancy adept at driving AI-powered campaigns across various platforms to drive traffic and create conversions. Click here to find out more.