Source: Photo by Marko Klaric from Pexels

The year-end holiday season is a time of gifting and giving. For marketers, the festive season is also the greatest time of the year for marketing opportunities and ad spending.

With increasing social media penetration rates, consumers today are largely influenced by social media in their holiday buying. Amidst all the festive frenzy, how does your brand stay on top of the consumer’s mind with your holiday campaign? We have the ultimate cheat sheet to help enliven your festive promotions on social media.

1. Encourage User-Generated Contents

The festive season is a great opportunity to show appreciation to your social media followers for being loyal fans. Why not engage them with content that they have generated themselves? Create a unique festive-themed hashtag and encourage your followers to post their own content on your social pages. The holiday season is the best time to accumulate user-generated content (UGC) and boost your following.

2. Run Giveaways and Contests

In the Christmas spirit of giving, showcasing your brand’s products as prizes in contests is a sure-fire way to increase your reach and build more awareness about your brand. It is also an opportunity to increase your social media followers with “like or comment to win” contests. Contests are relatively easy to run and they help you generate buzz and leads quickly.

3. Go Live Stream

One of the hottest trends accelerated by the pandemic is live streaming. Brands are tapping on Facebook or Instagram Live to promote their holiday products or engage with consumers during the festive season. The use of a virtual live broadcast platform to share products, answer queries and close sales is not only a timely way to increase your revenue, it also builds up a customer base.

4. Partner with an Influencer

According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations on social media. Tapping on influencers with a large social media following can actually increase your brand visibility and credibility. Leveraging on their reputation, a partnership with the right influencer can actually provide a significant brand lift during the festive season.

5. Spark Conversations

Starting conversations on social media is a great way to boost your engagement during the festive season. There are three ways you can spark a conversation on social media. You can either join an existing conversation, pose a provocative question about the holiday season, or share a festive topic to encourage readers to share their opinions. Any of these tactics can lead to a significant increase in brand engagement.

The end of the year is the busiest period for marketers who are tapping on the festive season to boost their sales. Try applying some of the tactics above to make your holiday marketing on social media stand out from all the buzz. If you are looking for a creative partner to develop your festive campaigns, why not contact Intangibles Consultancy, a digital marketing and creative agency with a dedicated team of marketers who will help you strategise and execute your social media campaigns. Contact us today.