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The end of the year is a time of reflection, a time to look back at what could have been better and set new goals to kick start a better year ahead!
The economic impact of Covid-19 has ignited new opportunities and sparked many to rethink their skillsets to meet new challenges. What better way to start your new year than to pick up a new skill! We have shortlisted 3 in-demand digital skills to add to your New Year’s Resolution List for 2022.
1. Digital Marketing
As enterprises pivot to new business models and embark on digital transformation, Digital Marketing is a transferable skill to have regardless of the industry. To drive marketing activities, digital know-how is needed to craft marketing campaigns and develop strategies. Some of the must-have skills for digital marketers today are Social Media Marketing, Content Creation, LinkedIn Marketing, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). These skillsets can help you build a strong online presence and enhance the user experience and engagement of your brand.
2. Data Analytics
As more jobs require the application of data to draw insights and research market trends, job roles like Data Analysts, Digital Marketing Analysts and Customer Insights Specialists are in high demand right now. Data Analytics is widely applied in education, healthcare, hospitality, manufacturing, retail and research sectors, where real-time data is present in high volume. For a marketer, Digital Marketing Analytics and Advanced Google Analytics are also crucial skills to have to make informed decisions on the business.
3. Internet of Things
Research has shown that more than half of new businesses are thinking about incorporating the Internet of Things (IoT) by the next few years to automate their business operations, cut costs and improve productivity. Having the knowledge and skillsets to implement tech products and leverage IoT solutions will help enterprises achieve the desired business outcomes.
To stay ahead in the digital economy, it is imperative for you to pick up relevant digital skills to meet the demands of the evolving workplace. Time to put digital skills in your New Year’s Resolution for 2022? Put your goals into action today and sign up for a digital marketing course at Intangibles Consultancy. Click here to find out more.