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Are you a small business looking for an effective marketing strategy? Running search ads is becoming one of the most effective ways to promote your product and grow your business today. It increases your website’s visibility on search engine results pages in a highly competitive market.
Here are 5 proven Search Engine Marketing Strategies for you to create successful SEM campaigns.
1. Connect With Local Businesses
According to Google, 46% of Google searches are searching for local businesses. If you are selling a product or service to a local audience, keep in mind local audiences for a greater impact on your SEM campaign. Incorporating your location into the copy or headline of your ad gives your business a higher chance of being discovered in a local search.
2. Spy On Your Competitors
Knowing who your customers are is important for your Search Engine Marketing Strategy in order to convert leads into sales. Before diving into your search campaign, always make an in-depth analysis of your direct competitors in the current market, before creating your market segments and customer profiles. For optimal results, always tailor your ad messaging and content to appeal to the target audience.
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3. Use The Right Keywords
Prior to executing your SEM Strategy, an important step is to find the right keywords to target in order to get your ads in front of the right audience. Doing keyword research allows you to focus on generating ads that are relevant to your business and answer the queries your customers are entering into search engines. Tools such as Semrush, Google Keyword Planner and Ubersuggest allow you to research keywords that are commonly searched for in relation to your products or services.
4. Trigger Urgency in Your Copy
By simply adding words that provoke urgency to the headlines or marketing copy of your paid ads, you can trigger a greater motivation among the target audience to buy or subscribe to your services. Some of the tactics include setting a deadline, creating scarcity, offering an added incentive, using numbers or choosing the right trigger words.
5. Segment and Personalise Your Ads
To see results, your ads need to grab the attention of your target audience. It is therefore important to craft impactful ads that appeal to and match what people are searching for. Some of the best practices for creating impactful search ads include writing concise and distinctive headlines with popular keywords, highlighting the unique selling points of your business and crafting personalised remarketing ads.
Incorporating SEM strategy into your marketing plan can significantly boost sales and develop a greater digital presence for small businesses. If you are looking for a marketing agency to partner with, we’d love to help out. Create Intangibles is a digital marketing and creative consultancy with a passionate team of marketers and SEM practitioners at the helm. Let us help you strategise and execute your search engine marketing campaigns to grow your business. Contact us today to find out more.