Have you just published content on your social media or produced a video to market your product, but wonder why there are simply no views, shares or responses? Most likely, your content had failed to cut through the noise or catch the attention of your target audiences. To help you deliver better results, here are 5 tactics to create content that actually speaks to customers.

1. Nail Your Target Audience

Is your content making the mistake of targetting everyone but reaching no one? Instead of speaking to a broad audience, try narrowing your content’s focus to a specific niche or audience. With specific audience personas, you will then be able to identify what messages appeal to your audience best. Having a focused audience helps you stay single-minded in your messaging to create content that will be of value to them.

2. Build a Customer Rapport

Customers today are likely to become uninterested if a brand just talks about how great their products or services are. They are searching for brands that understand their pain points, information on how to improve their lives or products that offer the best solution to their problems. You need to find a way to invoke interest, provide eye-opening insights or spark a 2-way conversation with thought-provoking and useful content.

3. Write a Compelling Headline

With attention spans getting shorter, your headline determines whether your audience decides to click or skip your content. An attention-grabbing headline will certainly help your content get noticed or even shared. Be upfront with your unique offer, promise or value proposition. Try brainstorming for more headline variations. A/B testing your headline is a way to draw learnings about what works best. Injecting emotional words and a sense of urgency will make your headlines tick.

4. Appeal to the Emotions

Content marketing is storytelling that drives the desired action or emotions. Creative content that touches the heart or stimulates the mind is more likely to make a lasting impression on the audience. Explore impactful content creation tactics like emotional storytelling, the use of humour, user-generated content, attractive infographics, original videos and animated gifs. Make your content unique and share-worthy.

5. Optimise for SEO

Whenever you publish a blog or create new content on your website, don’t forget about optimising them for the search engine results page (SERP). Take every content opportunity to implement your keywords for Search Engine Optimisation (SEO) and let Google do the marketing for you. Your content is more likely to appear when customers look for them on search engines.

Feeling inspired to generate good quality content for your business? Try adopting these tactics in your Content Marketing Strategy to see better results for your marketing campaigns. To arm yourself with more know-how and put the theories into practice, why not sign up for our upcoming 2-Day Masterclass: Digital Marketing — Content Creation for Marketing. You will have an opportunity to learn from industry trainers and practitioners at Intangibles Consultancy. Alternatively, if you are looking for a partner to execute your Content Strategy, Click here to get in touch with our creative consultants.