News & Trends

Top Reasons Why Businesses Partner Up with a Creative Agency

by Intangibles Team

Source: Photo by Kaboompics.com from Pexels Instead of executing your marketing content in-house, have you thought about partnering with a development agency? Outsourcing development work might not be a consideration for some. However, the right partnership and collaboration can actually produce better results for your marketing efforts. We explore 5 reasons why partnering with a creative development agency could work… Read More »Top Reasons Why Businesses Partner Up with a Creative Agency

A Holiday Guide to Running Your Social Media Campaign

by Intangibles Team

Source: Photo by Marko Klaric from Pexels The year-end holiday season is a time of gifting and giving. For marketers, the festive season is also the greatest time of the year for marketing opportunities and ad spending. With increasing social media penetration rates, consumers today are largely influenced by social media in their holiday buying. Amidst all the festive frenzy,… Read More »A Holiday Guide to Running Your Social Media Campaign

Search Engine Marketing (SEM): How to Do It Right

by Intangibles Team

Source: Photo created by Canva Customers find you through search engines, but have you thought about the other way round? Running search ads is becoming one of the most effective ways to promote your product and grow your business today. It increases your website’s visibility on search engine results pages in a highly competitive market. In this cheat sheet, we… Read More »Search Engine Marketing (SEM): How to Do It Right

MARKETER’S CHEAT SHEET SERIES: Expert Tips to Build a Strong SEO Strategy

by Intangibles Team

Source: Photo created by creativeart — www.freepik.com Every day, billions of queries are made on search engines like Google, Bing, Yahoo and Baidu. As a marketer, how do you ensure that your website is well positioned for organic search engine traffic? Whether it is securing top positions on SERPs, increasing organic traffic, or improving organic revenue, it’s important to define a… Read More »MARKETER’S CHEAT SHEET SERIES: Expert Tips to Build a Strong SEO Strategy

MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps

by Intangibles Team

Source: A masterclass learner in action using canva.com for video creation According to a 2021 report by Hubspot, 82% of marketers are actively investing in Content Marketing, up from 70% last year. As the pandemic changed shopping habits, accelerating e-commerce and video consumption, marketers are intensifying their content strategies to meet shifting consumer needs. Brands want to be in front of… Read More »MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps

3 Ways AI can Play a Role in a Successful Marketing Strategy

by Intangibles Team

Source: Photo by Lukas from Pexels Businesses around the world have embraced AI technology to drive innovation, improve business processes and implement smart solutions. Marketing is probably one of the best areas to harness the immense potential of machine learning. We highlight 3 of the most common uses of AI in marketing today that will create value in your Marketing… Read More »3 Ways AI can Play a Role in a Successful Marketing Strategy

6 Digital Marketing Lessons to Learn from Squid Game

by Intangibles Team

Photo credit: Netflix The Korean Netflix thriller Squid Game has become such a global phenomenon today. It is hard to ignore the viral memes, social media discussions, and squid-game-inspired marketing frenzy that has taken the world by storm. As more brands jump on the hype, watching the series might actually trigger some hidden life lessons and business-related insights. Here are 6 lessons… Read More »6 Digital Marketing Lessons to Learn from Squid Game

Why A Customer-Centric Strategy Really Matters to Your Business

by Intangibles Team

Image Source: Photo created by rawpixel.com – www.freepik.com As technology advances and consumer demands change, customer experiences continue to evolve. A customer who had a positive experience is likely to recommend your service or make a repeat purchase. Brands that put customer needs at the center of their business are often more profitable than those that do not. Customer centricity… Read More »Why A Customer-Centric Strategy Really Matters to Your Business

How To Break Through The Content Clutter With Digital Marketing

by Intangibles Team

Image Source: Photo created by rawpixel.com – www.freepik.com Consumers today spend several hours a day online toggling between web browsing, email and social media. Studies reveal that screen time has increased drastically during COVID-19. Whilst browsing, it is likely for one to be overwhelmed by thousands of marketing messages from a myriad of brands and digital channels. Amidst all the… Read More »How To Break Through The Content Clutter With Digital Marketing

5 Ways Rebranding Can Help Your Business Bounce Back

by Intangibles Team

Image Source: Photo created by rawpixel.com — www.freepik.com As economies reopen after a long-drawn battle with the coronavirus, staying relevant and competitive is crucial for businesses to bounce back from Covid-19. A pivot in business plans, product expansion and market repositioning are some of the reasons why businesses have chosen to embark on a rebrand. How can your business rebrand in… Read More »5 Ways Rebranding Can Help Your Business Bounce Back