Did you know that mindsets can make or break your learning journey? Reskilling and upskilling have become the new norm as individuals and companies gear up for the new economy. Yet, what has often been overlooked is the most fundamental skill of effective learning – having an agile mindset. Besides persistence and sheer hard work, cultivating a learner’s mindset could… Read More »How To Level Up Your Mindset for Learning Success
Source: Photo created by tirachardz — www.freepik.com This is a new year, a new beginning, a time for new mindsets and fresh starts. For businesses, it’s the best time to rethink priorities and needs, to plan and strategise for the upcoming year. Does your business need a change of strategy to keep up with next-normal consumer behaviors? To elevate your business… Read More »5 Ways Forward with Digital Marketing in 2022
Source: Photo by cottonbro from Pexels The end of the year is a time of reflection, a time to look back at what could have been better and set new goals to kick start a better year ahead! The economic impact of Covid-19 has ignited new opportunities and sparked many to rethink their skillsets to meet new challenges. What better… Read More »New Year’s Resolution: Make 2022 Your Year for New Skills
Source: Photo by rawpixel.com — freepik.com 2 years on, the pandemic has brought about many limitations and accelerated changes in our lives. We connect with friends and colleagues virtually, shop and order food on apps and entertain ourselves at home. The shift in consumer habits has propelled new consumer marketing trends. What trends should a marketer watch out for in… Read More »5 Content Marketing Trends To Watch For In 2022
Source: Photo by Mikael Blomkvist from Pexels As the economy reopens, are you all geared up for the post-pandemic workplace? In the recent Skills Demand For The Future Economy Report, the top in-demand skills urgently needed in Singapore in the next few years in the digital, green and care sectors were highlighted by Skills Future Singapore (SSG). According to the report,… Read More »3 In-Demand Digital Skills to Pick Up in 2022
Source: Photo by Kaboompics.com from Pexels Instead of executing your marketing content in-house, have you thought about partnering with a development agency? Outsourcing development work might not be a consideration for some. However, the right partnership and collaboration can actually produce better results for your marketing efforts. We explore 5 reasons why partnering with a creative development agency could work… Read More »Top Reasons Why Businesses Partner Up with a Creative Agency
Source: Photo by Marko Klaric from Pexels The year-end holiday season is a time of gifting and giving. For marketers, the festive season is also the greatest time of the year for marketing opportunities and ad spending. With increasing social media penetration rates, consumers today are largely influenced by social media in their holiday buying. Amidst all the festive frenzy,… Read More »A Holiday Guide to Running Your Social Media Campaign
Source: Photo created by Canva Customers find you through search engines, but have you thought about the other way round? Running search ads is becoming one of the most effective ways to promote your product and grow your business today. It increases your website’s visibility on search engine results pages in a highly competitive market. In this cheat sheet, we… Read More »Search Engine Marketing (SEM): How to Do It Right
Source: Photo created by creativeart — www.freepik.com Every day, billions of queries are made on search engines like Google, Bing, Yahoo and Baidu. As a marketer, how do you ensure that your website is well positioned for organic search engine traffic? Whether it is securing top positions on SERPs, increasing organic traffic, or improving organic revenue, it’s important to define a… Read More »MARKETER’S CHEAT SHEET SERIES: Expert Tips to Build a Strong SEO Strategy
Source: A masterclass learner in action using canva.com for video creation According to a 2021 report by Hubspot, 82% of marketers are actively investing in Content Marketing, up from 70% last year. As the pandemic changed shopping habits, accelerating e-commerce and video consumption, marketers are intensifying their content strategies to meet shifting consumer needs. Brands want to be in front of… Read More »MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps