In the marketing world, knowing exactly what to post is key to getting people’s attention. To succeed, we need to be skillful content creators and promote creatives that are worth a second look. So how exactly do we know what is worthy of posting up onto the brave new world of Social Media? That’s right, the colour wheel. As it… Read More »Everything You Need to Know About the Colour Wheel
Ever seen an advertisement and felt an immediate connection? Well, that is because the colours invoked a type of emotion in you. Imagine that you are placed in a red versus a blue room, the way you feel will starkly differ with anxiety for the former and calmness for the latter. The same theory applies with colours used in advertising.… Read More »How to Use Colours to Connect with Your Consumers
In this step-by-step guide, we will walk you through everything you need to know to start getting your business up and running in the world’s largest social networking platform. But before we begin, we need to understand why Facebook? Here’s why. Facebook has become one of the most commonly used social media platforms out there. The number of users on… Read More »Here’s What You Need to Begin Your Facebook Advertising Journey
Having a Facebook Page is the one of the most effective ways to create brand presence and reach out to your target audience. Here are the essential steps to set up one. Creating your very own Facebook Page may seem like a tall order, but trust me, it is much simpler than it looks! If you are reading this article,… Read More »6 Simple Steps to Create a Facebook Business Page
We are all witnesses of a new and changing world that is undergoing rapid digital transformation and people are starting to see a need to upgrade themselves in the technological space. Whether it is for their own personal growth or career advancements, the idea of learning a new, in-demand skill seems to have found its way on our 2020 resolution… Read More »10 Reasons to Start Upskilling in Digital Marketing
Earlier this year in May, the Singapore Government has rolled out a few initiatives to help people who have lost their jobs due to the economic crunch caused by the pandemic. One of the major initiatives was the SGUnited Skills Programme which came about as part of the SGUnited Jobs and Skills Package to provide 100,000 job seekers with job… Read More »Learn and Earn with Our Digital Marketing Course Under SGUnited Skills Programme
Are you a recent graduate who is frantically looking out for a job amidst the gloomy economic situation? Look no further! Our IoT Software arm, MaCh eX, is currently seeking for a passionate individual to join us as a Digital Marketing Trainee! Our new hire will be under the SGUnited Traineeship Programme that will last for a duration of 9… Read More »SGUnited Traineeship for Digital Marketers
The perceived notion that the upper management and tech-based jobs – Software Engineers, Data Scientists, Directors – are more suited for men is becoming a thing of the past. History is starting to rewrite itself as we witness an increasing number of women taking charge in this male-dominated industry. According to the Global Gender Gap Report 2020 by the World… Read More »Women in Tech: A Career Snapshot of a Director’s Technological Achievements