Source: Photo created by rawpixel.com — www.freepik.com Have you just published content on your social media or produced a video to market your product, but wonder why there are simply no views, shares or responses? Most likely, your content had failed to cut through the noise or catch the attention of your target audiences. To help you deliver better results, here… Read More »5 Tactics of Creating Content That Speaks To Customers
Source: Photo created by tirachardz — www.freepik.com This is a new year, a new beginning, a time for new mindsets and fresh starts. For businesses, it’s the best time to rethink priorities and needs, to plan and strategise for the upcoming year. Does your business need a change of strategy to keep up with next-normal consumer behaviors? To elevate your business… Read More »5 Ways Forward with Digital Marketing in 2022
Source: Photo by cottonbro from Pexels The end of the year is a time of reflection, a time to look back at what could have been better and set new goals to kick start a better year ahead! The economic impact of Covid-19 has ignited new opportunities and sparked many to rethink their skillsets to meet new challenges. What better… Read More »New Year’s Resolution: Make 2022 Your Year for New Skills
Source: A masterclass learner in action using canva.com for video creation According to a 2021 report by Hubspot, 82% of marketers are actively investing in Content Marketing, up from 70% last year. As the pandemic changed shopping habits, accelerating e-commerce and video consumption, marketers are intensifying their content strategies to meet shifting consumer needs. Brands want to be in front of… Read More »MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps
Image Source: Photo created by rawpixel.com — www.freepik.com As economies reopen after a long-drawn battle with the coronavirus, staying relevant and competitive is crucial for businesses to bounce back from Covid-19. A pivot in business plans, product expansion and market repositioning are some of the reasons why businesses have chosen to embark on a rebrand. How can your business rebrand in… Read More »5 Ways Rebranding Can Help Your Business Bounce Back