Source: Photo by cottonbro from Pexels The end of the year is a time of reflection, a time to look back at what could have been better and set new goals to kick start a better year ahead! The economic impact of Covid-19 has ignited new opportunities and sparked many to rethink their skillsets to meet new challenges. What better… Read More »New Year’s Resolution: Make 2022 Your Year for New Skills
Source: Photo by rawpixel.com — freepik.com 2 years on, the pandemic has brought about many limitations and accelerated changes in our lives. We connect with friends and colleagues virtually, shop and order food on apps and entertain ourselves at home. The shift in consumer habits has propelled new consumer marketing trends. What trends should a marketer watch out for in… Read More »5 Content Marketing Trends To Watch For In 2022
Source: A masterclass learner in action using canva.com for video creation According to a 2021 report by Hubspot, 82% of marketers are actively investing in Content Marketing, up from 70% last year. As the pandemic changed shopping habits, accelerating e-commerce and video consumption, marketers are intensifying their content strategies to meet shifting consumer needs. Brands want to be in front of… Read More »MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps
In the marketing world, knowing exactly what to post is key to getting people’s attention. To succeed, we need to be skillful content creators and promote creatives that are worth a second look. So how exactly do we know what is worthy of posting up onto the brave new world of Social Media? That’s right, the colour wheel. As it… Read More »Everything You Need to Know About the Colour Wheel
Ever seen an advertisement and felt an immediate connection? Well, that is because the colours invoked a type of emotion in you. Imagine that you are placed in a red versus a blue room, the way you feel will starkly differ with anxiety for the former and calmness for the latter. The same theory applies with colours used in advertising.… Read More »How to Use Colours to Connect with Your Consumers