Source: Photo by rawpixel.com — freepik.com 2 years on, the pandemic has brought about many limitations and accelerated changes in our lives. We connect with friends and colleagues virtually, shop and order food on apps and entertain ourselves at home. The shift in consumer habits has propelled new consumer marketing trends. What trends should a marketer watch out for in… Read More »5 Content Marketing Trends To Watch For In 2022
Source: Photo by Marko Klaric from Pexels The year-end holiday season is a time of gifting and giving. For marketers, the festive season is also the greatest time of the year for marketing opportunities and ad spending. With increasing social media penetration rates, consumers today are largely influenced by social media in their holiday buying. Amidst all the festive frenzy,… Read More »A Holiday Guide to Running Your Social Media Campaign
Source: Photo created by creativeart — www.freepik.com Every day, billions of queries are made on search engines like Google, Bing, Yahoo and Baidu. As a marketer, how do you ensure that your website is well positioned for organic search engine traffic? Whether it is securing top positions on SERPs, increasing organic traffic, or improving organic revenue, it’s important to define a… Read More »MARKETER’S CHEAT SHEET SERIES: Expert Tips to Build a Strong SEO Strategy
Source: A masterclass learner in action using canva.com for video creation According to a 2021 report by Hubspot, 82% of marketers are actively investing in Content Marketing, up from 70% last year. As the pandemic changed shopping habits, accelerating e-commerce and video consumption, marketers are intensifying their content strategies to meet shifting consumer needs. Brands want to be in front of… Read More »MARKETER’S CHEAT SHEET SERIES: How To Create Great Content in 5 Steps
Image Source: Photo created by rawpixel.com – www.freepik.com Consumers today spend several hours a day online toggling between web browsing, email and social media. Studies reveal that screen time has increased drastically during COVID-19. Whilst browsing, it is likely for one to be overwhelmed by thousands of marketing messages from a myriad of brands and digital channels. Amidst all the… Read More »How To Break Through The Content Clutter With Digital Marketing