As a business owner, assets are everything you own. Tangible assets like cash, inventory and investments matter a lot in your books, but often intangible assets are of greater long-term value. How can one make intangible assets work for your business? We explore 3 areas to start growing your intangibles. Brand Recognition In a highly competitive market, is your… Read More »How to Make Intangible Assets Work for Your Business
Source: Photo created by tirachardz — www.freepik.com This is a new year, a new beginning, a time for new mindsets and fresh starts. For businesses, it’s the best time to rethink priorities and needs, to plan and strategise for the upcoming year. Does your business need a change of strategy to keep up with next-normal consumer behaviors? To elevate your business… Read More »5 Ways Forward with Digital Marketing in 2022
Source: Photo by Marko Klaric from Pexels The year-end holiday season is a time of gifting and giving. For marketers, the festive season is also the greatest time of the year for marketing opportunities and ad spending. With increasing social media penetration rates, consumers today are largely influenced by social media in their holiday buying. Amidst all the festive frenzy,… Read More »A Holiday Guide to Running Your Social Media Campaign
Having a Facebook Page is the one of the most effective ways to create brand presence and reach out to your target audience. Here are the essential steps to set up one. Creating your very own Facebook Page may seem like a tall order, but trust me, it is much simpler than it looks! If you are reading this article,… Read More »6 Simple Steps to Create a Facebook Business Page